Hey, nice to meet you! I'm Apoorva (she/her) ✨

<aside> 📌 My Twitter is @apoorvaax— I’m pretty accessible via DMs there.

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If I were to boil down who I am into one sentence, I am a product person based in Pune, India 🏡  Inspired by people, cultures, innovation, Start-ups, and good conversations. I'm continuously learning and growing to be a better version of myself, personal growth, mindful productivity, and wellness are important to me :)

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I’m a lawyer by qualification and I thoroughly enjoyed studying the law. However, I realized over the years that I thrive more in a collaborative, creative, and entrepreneurially-driven work environment.

In fact, my deep interest in competition law is what generated an equally deep interest in technology due to concepts such as disruptive innovation, network effects, scalability, and so on. This is why I’ve pivoted into Product Management.

My legal background and experience enable me to bring a unique, interdisciplinary approach to problem-solving.

Outside of work, I love lifting 🏋🏻 (but please don’t ask what my deadlift PR is).

✍🏼  I am also a huge documentation nerd. Be it documenting memories through photos and videos or writing about a random day in my life, everything has a proper place in my Notion!

🌊 These days, swimming is my newfound love. After being scared of water my entire life, in 2023 I have finally been able to overcome my fear of drowning and take swimming classes. It feels great :)

<aside> 🙌 If you’re a lawyer not lawyering, interested in/pivoting into Product/startups, or simply want to have a chat, feel free to drop a message!

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<aside> 💬 I don't really have the affinity towards college/acads that you'd expect so I’ve always been tinkering around in the ecosystem. I have been interning in the Product domain since the second year of my College. In total, I have 3 years of Product Role experience and overall I have 4+ years of working experience in different places. In Product, I have owned features and shipped products from scratch. My experiences include everything in a PM cycle from the initial user research to driving up metrics after the release.

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<aside> 💡 Product | UX Design | Product Management | Growth Marketing | Brand Building | Startups | Consumer Psychology

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<aside> ✍️ I'm an explorer and a generalist. I always try to challenge myself out of my comfort zone by doing something new - Writing online, Newsletter, Journaling, Weightlifting and Fitness Science, Quantified Nutrition, Designing, Freelancing, NoCode tools, Instagram, Personal Finance, Baking, Personal OKRs, and Reading, have been the things that I have tried. Some are being continued, others were an experience and have provided learnings.

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<aside> 🗨️ I believe it was the day I moved out to Pune for my college. I was homesick, new to the adulting world, completely on my own, and the most vulnerable in my entire life but, I survived it. It was a wonderful and rewarding experience that made me stronger and more confident :)

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